Selling Your Home in This Market
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VERY IMPORTANT MARKET INFORMATION AS OF FEBRUARY 2013.......THE CURRENT LEVEL OF INVENTORY OF LOCAL HOMES FOR SALE IS AS LOW AS WE HAVE SEEN IN A LONG, LONG TIME!
IF YOU ARE CONSIDERING SELLING YOUR HOME THIS YEAR, I URGE YOU TO CONTACT ME NOW! I HAVE BUYERS AND AM IN TOUCH WITH OTHER REALTORS WORKING WITH READY, WILLING, AND ABLE BUYERS WHO ARE READY TO BUY NOW BUT ARE UNABLE TO FIND THE RIGHT HOUSE! HOUSE VALUES AND THE COMPETITION FOR ATTRACTIVE PROPERTIES IS IN AS HIGH DEMAND AS IT HAS BEEN IN YEARS!
Planning to List Your Home For Sale with a Realtor that has NO WEBSITE......OR Worse....A Realtor with only a "Web Page" on their Broker's Website that they CLAIM is a Website? You Better CONTACT US!
The 3 Most Important Variables When Selling Your Home In this Market Are:
2) MARKETING-Specifically INTERNET Marketing-Professionally Designed & High Ranked Search Engine Placement
3) REALTOR'S BUSINESS RELATIONSHIPS
It has never been as important to properly price your home for the market than it is right now. Many Sellers still think their home is a Piggy Bank that earns money for tem every day, even in the recent past of the real estate "adjustment". It is no longer the case. Be realistic when you evaluate your home's value. Always keep in mind that the appraiser will closely evaluate your home when he/she shows up after you have a binding contract for sale. You need to gather as much sales data about nearby, recent home sales as possible. We can provide this information for you as well as prepare a detaield report that any appraiser would appreciate. Take a look at how we can extract sales data from the local MLS to support home pricing.
For example, let's look at the Average SOLD to ASKED Ratio based on closed sales over the last 3 years through January of 2011 for Sullivan Farms, a neighborhood with good sales activity over the last few years:
All Realtors® have access to this data, but few know how to get it or understand it. This information shows a history of sales adta for the last 3 years showing what percantage of the Asking Price a Seller can expect for the sale of their home if the property is properly priced for the market.
Other Realtors® will present you MLS information in a very complex and difficult to read Excel spreadsheet type format. Not Us! This is an exclusive software program that allows us to present you with various sales data in an easy to read graph format. No more hard to read numbers that all seem to mean very little, or nothing! We can evaluate almost any data the MLS has to offer for the last 3 years all the way down to your city, zip code, neighborhood, or even your street.
PRICE your home correctly and expect the Market Vlue for your home!
MARKETING - Specifically INTERNET Marketing
Marketing is always a critical part of selling your home. Over the last several years, there have been a lot of people get a real estate license because the market was so hot and they though the busines was so easy. In reality, they sold very few, or no, homes and the ones they sold were their friends, neighbors, or relatives. Consider some useful advice, hire a professional Realtor® with marketing systems in place and EXPERIENCE in this very difficult market. You result will be well worth more than you pay! We have lived in the area our entire lives and have over 13 years experience in the local real estate market.
The INTERNET is the #1 source of real estate information for over 80% of Home Buyers today based on recent research by the National Association of Realtors. It is no coincidence that you are looking at this website! It is professional, well designed, informative, and privdes visitors the informaiton they are looking for. It is also fed by multiple iinternet domain names that are geographically specific and target marketed. As a result this website recoives thousands of visitors each month. Proper marketing is a numbers game. The more visitors that can see your home for sale, teh better your chance a buyer will show up! We are internet marketing professionals and know what it akes to market homes via the internet. I have even sold at least one home to a buyer who saw one of my listings on the internet and brought me a contract for a property before he even walked in the home! That really does happen!
Most Realtors® have websites now, but do they have any visitors/traffic to the site??
Ask the following questions to your prospective Realtor:
1) Do you have a website or a web page?
2) What is the domain name / internet address? It must be geographic specific to your area.
3) How many visitors have you had to your WEBSITE in teh alst 90 days?
4) How many pages have visitors viewed over th same period?
5) What is the average length of time a vistor spends on your website?
We can address all these questions with impressive & consistent numbers, and we market and sell homes via the most popular medium today - THE INTERNET- By making your property attractive to potential buyers with high definition Professional Photography and Virtual Tours!
REALTOR'S BUSINESS RELATIONSHIPS
Another very important aspect of the Home Selling process is often overloooked, or even ignored. The professional relationship your Realtor® has with his/her fellow Realtors® is as critical now as it has ever been. Realtors® socialize and work with each other daily. Some are recognized as Leaders and in their local Association and have excellent reputations, and others are in the busines as somewhat of a "hobby". Many Home Sellers never consider their Realtors® "standing" in the community and make the critical mistake of hiring a friend, neighbor, or even a relative because they feel an obligation. This mistake can lead to many unenviable and long term consequences. When considering lisitng your home for sale, I am sure you know several Realtors®. One or more of those may even contact you after your home is listed for sale and ask why you did not choose them to sell your home. Make the right choice that could save you time and thousands of dollars when listing your home....CALL US! We are well kown in the Realtor® community and have a track record of getting homes SOLD!
In closing, step back and take an objective look at your home through the eyes of a potential buyer. What are the "positives" and "negatives" of your home compared to other nearby homes for sale. Have you looked at your competition? SundayOpen Houses offer you an excellent opportunity to check out your potential competition and gauge what you are up against.
We can help you with everything you need to be ready to market your home. We will not just put a sign in your yard, list your home on the local MLS, and hope a Buyer shows up at your front door. Those days are long gone!
Five Reasons to list your home with us NOW:
- Sell with a custom marketing plan.
- Get your home listed and talked about everywhere, not just in the local paper and on your street.
- Attract buyers via the Internet.
- Have all the paperwork taken care of for you.
- Negotiate with the help of a real estate professional.
As your Realtor®, we willl quickly put together a custom marketing plan with an effective price. A well-priced home will often generate competing offers and drive up the final sale value. Our market analysis and exclusive Market Trends software takes into account the most actively searched prices, and home values throughout your area, including expired listings, and properties still on the market. In marketing your home, we also develop a listing that emphasizes its unique and sellable aspects. We then put your home in front of thousands of buyers, establishing it on the local MLS as well as broader ones, new listings sheets, and Realtor publications. Our network of professional real estate contacts and buyers will also have the opportunity to check out your listing. In addition, we will use the Internet, and this professionally optimized website, to make your listing highly visible. With more than 80 percent of buyers checking the web first when looking for a home, that is a part of your marketing strategy you cannot afford to miss.
Without our experience, marketing your home can be time consuming and difficult. Advertising in the media is often expensive, and many buyers are reluctant to consider homes listed "For Sale by Owner."
When we list your home, we do so at no additional cost. When you start to get offers, we can represent you during the emotionally charged negotiating process and ensure you get the best price, with favorable closing terms that are clearly defined. As your professional representative, we also and take care of all paperwork related to the sale.
For most of us, our home is our biggest investment. When it's time to sell, get the value you deserve with the help of a professional Realtor. Ready to LIST YOUR HOME FOR SALE NOW?...